JULEE VICTORIA
Design, Art Direction, Creative Coding
Feed Overview

julee victoria is an multidisciplinary designer + coder + typographer exploring the intersection of design, technology, 
and identity. Her work spans digital, editorial, brand, and print design with past roles at Pentagram and The New York Times. 
She's drawn to design that tells stories, is tactile, challenges conventions, and makes space for emotionality. Portfolio refresh in progress. More projects coming soon!

Lately, she’s been experimenting with physical expressions of digital work, rollerskating through the city, bookbinding/zine making and staying connected to the community around her through mutual aid.

let’s chat 
hey.juleevictoria@gmail.com
SALITOSalito is a warm, nostalgic Cuban restaurant identity designed to bring people together long after sunset. I created a playful, sensory brand system that lives in bold type, historical/generational imagery, and tactile details — from menus and packaging to motion and events. This project explores how a digital identity becomes a tangible, communal experience that people can feel, share, and remember. It reflects my love for storytelling, atmosphere, and design that connects ideas to real spaces and moments.



THE NEW YORK TIMES: SPECIAL SECTIONDuring the course of my fellowship at The New York Times, I designed, art directed and lead a cross newsroom art project for a special feature on art and focus. I collaborated with design directors, editors and journalists to craft a 16-page section that not only teaches readers on how to analyze art pieces, but also how to practice focus and presence in their daily lives. Publishing sometime in August 2025.



THE NEW YORK TIMES: NEWS DESIGN
As a Print News Design Fellow at The New York Times, I designed daily and feature pages for the print edition, working closely with editors, photo editors, and reporters to shape complex stories into clear, engaging layouts. Days ranged from racing to meet tight breaking news deadlines to crafting thoughtful visual narratives for long-form features.



THE NEW YORK TIMES: FEATURESAs the Print Design Fellow on Feature at The New York Times, I designed pages for special sections, long-form stories, and cultural coverage that invited readers to linger and explore. Projects ranged from multi-page features and profiles to art, style, and culture spreads that balanced imagery and text with care. Layouts highlighted the richness of reporting while giving photography and illustration room to breathe. Close collaboration with editors, photo editors, and art directors ensured every spread felt intentional and engaging. Visual storytelling tools — custom typography, infographics, and playful design elements — brought depth and personality to each piece.





TEDDY SANSI designed this custom typeface in collaboration with Useful School & Billie for Pinna.fm, capturing the brand’s unique voice through playful, story-driven letterforms. I focused on details that reflect the fun, curiosity, and youthful energy of Pinna’s content and audience. This project explores how subtle choices — shape, rhythm, weight — can turn a digital type system into a living, tangible expression of identity. It reflects my love for craft, narrative, and making design feel personal and human, down to every curve and counter. Typeface finalized by Yihuang Zhou.




PENTAGRAM DESIGN: VARIOUS PROJECTSAt Pentagram, I worked as an Intern and Junior Designer, collaborating across disciplines to develop brand identities, digital experiences, and editorial design projects. Projects ranged from visual identities for cultural institutions to print collateral and digital assets for global brands. Close collaboration with partners, senior designers, and clients helped shape ideas into clear, impactful design systems. Research, concept development, and rigorous attention to typography and detail were central to every project. Working at Pentagram deepened a belief that thoughtful design can shape how people see, feel, and connect with the world.
Images included are work done by various teammates (for context) and myself.





    FRGMNTS/FRCTLS
    This is a web-based graphics tool I built with p5.js, HTML, CSS, and JavaScript to enable anyone to create generative artwork. Developed in collaboration with Frgmnts/Frctls, it was used to produce both the art and editorial design for the publication. The tool explores how code and interactivity can become a playful, accessible design system — inviting people to experiment and translate digital inputs into tangible, printed visuals. It reflects my love for making tools that blend technology, craft, and community, turning abstract generative processes into real, shareable pieces.





      PLAYGROUNDAn area for experiments/excercises in code, motion, printed matter, or really whatever I feel like! Click to enlarge images.