JULEE VICTORIA
Design, Art Direction, Creative Coding
Feed Overview

julee victoria is an multidisciplinary designer + coder + typographer exploring the intersection of design, technology, 
and identity. Her work spans digital, editorial, brand, and print design with past roles at Pentagram and The New York Times. 
She's drawn to design that tells stories, is tactile, challenges conventions, and makes space for emotionality. Portfolio refresh in progress. More projects coming soon!

Lately, she’s been experimenting with physical expressions of digital work, rollerskating through the city, bookbinding/zine making and staying connected to the community around her through mutual aid.

let’s chat 
hey.juleevictoria@gmail.com
TEDDY SANSI designed this custom typeface in collaboration with Useful School for Pinna.fm, capturing the brand’s unique voice through playful, story-driven letterforms. I focused on details that reflect the fun, curiosity, and youthful energy of Pinna’s content and audience. This project explores how subtle choices — shape, rhythm, weight — can turn a digital type system into a living, tangible expression of identity. It reflects my love for craft, narrative, and making design feel personal and human, down to every curve and counter. Typeface finalized by Yihuang Zhou.